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BRIEF
HISTORY
The FCC licensed Vernon Watson to broadcast on
channel 12 in Pensacola, Florida in June 1992.
The call sign W12CN was assigned
by the Federal Communications Commission (FCC)
The State of Florida assigned Watson
Broadcasting Of Pensacola as a d.b.a. (doing business
as) and WBOP was created.
Vernon & Mary Lynn Watson become the first
African Americans in Pensacola, Florida to own a broadcast television station
Vernon Watson became the first General Manager
of WBOP TV-12
From 1992 to 1994, WBOP TV-12 was
operated out of the Watson's home, doing broadcasting
24 hours a day (no sales allowed). Local ordinances would not allow normal business transactions such as sales. productions operations and hiring employeees in a residential neighborhood.
Revenue was generated by playing prerecorded tape.
Local TV shows and commericals had to be produced outside of
the hame based TV station. Most shows were local religious programs and
local community events. There were some "live" shows produced and broadcasted "live" out of a mini studio within the Watson's home-based TV station.
The first "live" show produced by WBOP
TV was called "Smith & Smith On Sports". This was
a "live" weekly show hosted by Michael Smith and Al
Smith speaking on the current events in local and national sports
that week
Vernon Wells and Scott Gallowa were the first
salesmen to be hired to work for WBOP TV-12
In 1994, WBOP
TV-12 moved to our current location
at 3101
North "R" Street and started normal business operations
and sales activities.
During 1994 and 1995, there were a continuous
struggle and long fight to be added the local cable system and
to have our TV schedule listed in the local newspaper.
In late 1994, we won the battle to be listed in
Pensacola News Journal's newspaper daily TV listing and weekly
TV guide.
In February 1995, WBOP held an
Open House to celebrate it's new location
In March 1995, WBOP became the
Gulf Coast's first WB Affiliate (The Warner Bros. Network).
WBOP TV-12 was only one of five Low Power TV Stations in the nation along with
many High Power TV stations to serve as an affiliate for the "WB" national
network.
In October 1995, we changed our FCC call sign
from W12CN to WBQP
call letters. Contrary to popular
belief, WBOP was never our official FCC call sign but rather
a doing business as (d.b.a.) name to resemble a four letter call
sign.
During 1994 and 1995, there were a continuous
struggle and long fight to be added the local cable system and
to have our TV schedule listed in the local newspaper.
In October 1995, we leased a cable channel and was finally added to the
Cox Cable system and was assigned channel 50, which increased
our viewership an additional
80,000 new cable subscribers households
In March 1996, WBQP TV-12 won
the Pensacola's Chamber of Commerce Minority Business of the
Year Award.
In September 1997, WBQP TV-12 created
a web page on the World Wide Web with it's own web site at "http://www.wbqp.com"
In October 1997, WBQP TV-12 adapted
a new motto:
"The
Station That Cares"
In December 1997, WBQP TV-12 incorporated
as Watson Broadcasting, Inc.
In February 1998, WBQP TV-12 installed
electronic news gathering (ENG/EFP) equipment to enhance production
by having the capability to do remote broadcasts
In March 1998, WBQP TV-12 became
the first TV station in Pensacola to install a Tower Cam/Weather
Cam
In April 1998, WBQP TV-12 began
broadcasting 24 hours a day on the internet. Web casting will
allow anyone in the world to view WBQP TV-12 broadcasts.
WBQP TV-12 was the first African American owned TV station
to web cast 24 hours a day.
In May 1998, WBQP
TV-12 entered into a mentoring
program agreement with the local ABC affiliate WEAR TV-3. WEAR
TV Channel 3 agreed to mentor WBQP TV-12 for
one year to provide managerial and technical knowledge to help
become a professional broadcaster.
In June 1998, WBQP TV-12 was
required by Cox Communications to change our cable channel position
from channel 50 to channel 57 on the Cox's cable system
In August 1998, WBQP TV-12 installed a larger TV transmitter that is 10x times more powerful than the current transmitter.
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